Since its launch in 2016, TikTok has become the most downloaded app and amassed an audience of over 800 million users to date. So, it’s no surprise that maybe creators and businesses big and small are looking to connect with their target audience and build a following on the platform. But, like anything culturally popular, there are rumours swirling about what works and doesn’t. We have collected three popular myths dive in to dispel the rumours for you. The audience is too y

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