Brand Partner:
Finish
Finish has long been known for its exceptional cleaning power, and in this campaign, we partnered with a diverse group of creators to showcase the brand’s newest addition.
Finish partnered with creators from multiple niches to showcase the exceptional cleaning power of Finish Ultra Max products across various social media platforms. This collaboration aimed to boost brand awareness and demonstrate how Finish Ultra Max delivers superior performance for a spotless, sparkling clean.
Platforms: Instagram | Tiktok | Youtube Shorts
Objective and Expectations:
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The primary objective of the Finish Ultra Max campaign was to generate significant exposure for the product and engage with audiences seeking high-quality, efficient cleaning solutions.
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Through a strategic partnership with a diverse group of creators including cleaning experts, family influencers, deal finders, and food enthusiast. The campaign successfully showcased how Finish Ultra Max helps save time, reduce effort, and deliver powerful cleaning results in everyday routines.
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The key message of the campaign focused on the product's ability to provide a superior clean with minimal effort, making it an essential tool for those looking for an effective and time-saving solution for dishwashing.
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Targeting key social media platforms such as Instagram, TikTok, and YouTube Shorts, the campaign generated over 23M+ views.
Working with BILI
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BILI has been an essential partner in driving the success of the Finish Ultra Max campaign. With a community of over 25,000+ creators, BILI has established deep, lasting relationships with influencers, allowing us to find top creators who align with the Finish brand.
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By tapping into this diverse network, we were able to connect with creators across various categories, each offering a unique perspective on Finish Ultra Max.
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Cleaning experts demonstrated the product’s superior performance and time-saving capabilities, showing how it tackles even the toughest stains and delivers a sparkling clean.
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Family influencers highlighted how Finish Ultra Max helps busy households save time while ensuring dishes are cleaned to perfection, fitting seamlessly into their daily routines.
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Deal finders showcased the value of Finish Ultra Max, connecting with their audience through time-saving and cost-effective cleaning solutions.
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Food creators presented how Finish Ultra Max helps keep dishes spotless after preparing recipes, reinforcing the product’s ability to handle any challenge, from everyday dishes to post-cooking cleanups.
Campaign Highlights
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Content Creators
