Brand Partner: DAZN
DAZN, a massive name in sports streaming, understands the power of authentic storytelling. Seeking to connect with fans on a deeper level, they embraced BILI’s solution.
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The plan was simple, have pro athletes share their genuine love for football to promote that DAZN is the ONLY place in the country where you can watch every single NFL game plus NFL content.
Platforms: Instagram, Tiktok, Facebook and X |
Objective and Expectations:
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DAZN faced the task of creating content that felt real, resonated with their audience, and captured the true spirit of football. The objective was to go beyond typical ads and deliver genuine stories from athletes who live and breathe the game.
Working with BILI:
DAZN chose BILI because of our unique proposition—connecting brands with relevant creators using meticulous detail to manage the process.Leveraging our community of 25,000 creators, BILI teamed up with 4 pro football players to create 70+ pieces of content across Instagram, TikTok, Twitter, and Facebook over 8 weeks.
Campaign Highlights
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Content Creators
