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Unlocking the Future of Social Commerce: An Exclusive Interview with BILI Co-Founder Adrian Capobian

In a recent episode of the Instagram Stories Podcast, host Daniel Hill sat down with Adrian Capobianco, the co-founder of BILI, to discuss the future of social commerce. The conversation was insightful, revealing three key points that are shaping the way creators and brands interact online.


1. The Rise of Social Commerce

Adrian emphasized that social commerce is not just a trend; it's a trillion-dollar industry that's growing rapidly. With platforms like BILI, creators can easily monetize their social media activities by connecting with brands and offering products to their audience.


2. The Power of Authenticity

One standout point emphasized the paramount importance of authenticity, which happens to be BILI's secret weapon for influencers' financial success! BILI empowers influencers to curate their BILI stores with products they genuinely adore, thereby fostering a more authentic connection between the products they promote and the content their fans have come to love and trust. This authenticity inevitably translates into higher engagement and greater financial success.


3. AI-Driven Content Creation

BILI is leveraging AI to help creators be more efficient and effective. Adrian shared that AI-written content had 28% better engagement in their tests. This is a game-changer for creators looking to maximize their reach and impact.


Want to dive deeper into the world of social commerce and hear directly from BILI's co-founder Adrian? Click below to listen to the full podcast episode.


The conversation between Daniel Hill and Adrian Capobianco offers valuable insights into the evolving landscape of social commerce. Whether you're a creator looking to monetize your platform or a brand seeking to connect with influencers, BILI is shaping up to be a key player in this space.


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