Maximize Impact with Effective Timing (TikTok)

TikTok posting times are essential to triggering the algorithm and getting your videos more views


‘Time is money’, as they say … and nothing could be more true in the case of social media, and in particular, TikTok.

TikTok users spend the majority of their time browsing the “For You” section, whereas most people scroll through newsfeeds on other social media platforms. The “For You” section is a collection of customized content specifically curated by the TikTok algorithm for each person and where new videos and creators they are not following are discovered. Remember, the TikTok algorithm takes into account a number of elements when deciding which video to serve to audiences in their “For You” section, including engagement time and how much watch time a video has.

Short and Sweet

Completion rate matters and has an impact on the TikTok algorithm. The completion rate, as it suggests, represents how much of a video a user sees. For example, if your video is 10 seconds long and the user scrolls away after 6 seconds your completion rate will be 60%. In the context of time, the likelihood of a higher completion rate is increased with shorter videos. While TikTok is experimenting with longer form video content, we have seen that 15-seconds can be an ideal video length, especially for new accounts.


Time of Day

It is worth digging into your analytics and exploring when your content is gaining the most views and engagement. Take this into account when you are posting your videos. If you post your content when people are distracted, you risk losing the engagement that’s critical to the algorithm’s performance review. Additionally, if your video doesn’t engage people right from the get-go, your video could get buried and never have a chance to be seen by new people. Sharing videos at optimal times can boost engagement significantly and help build stronger connections with your audience.


Time and Time Again

Different social media platforms have algorithms that account for “views” differently, on TikTok, the second your video starts to play, it counts as a view. With that in mind, if the video autoplays or loops, or if a viewer returns and re-watches the video multiple times, those all count as new views. If your video isn’t performing as you would like, do not delete it. Instead, try reposting at a different time and with alternate hashtags.

Influencer Marketing Hub posted best times earlier this summer based on analytics from over 100,000 posts

Trends on social media often change, and not all audiences are created equal and the best time to post your TikTok content will be dependent on their schedule. Truth is, finding the perfect time to post content on social media isn’t easy - consider experimenting with different posting times to gauge when your videos perform best.

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