BILISep 19, 20221 min readConsulting Firm McKinsey Takes Analytical Look at Influencer MarketingThe article digs into understand the big impact on purchasing decisions. Read more here:https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/a-new-way-to-measure-word-of-mouth-marketing
The article digs into understand the big impact on purchasing decisions. Read more here:https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/a-new-way-to-measure-word-of-mouth-marketing
