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For Immediate Release
BILI Social and CFLPA Redefine Fan Engagement with the “CFLPAInsider”: A Game-Changing Media Property with Player Correspondents
[Vancouver, Canada. Nov, 21, 2024] -The Canadian Football League Players’ Association (CFLPA) and BILI Social (BILI) introduce the CFLPA Insider, a groundbreaking media property launched during the 111th Grey Cup in Vancouver. At the centre of this year’s content were Stavros Katsantonis and Brandon Barlow who produced content designed to engage fans in real time. The CFLPA Insider program delivered over 30 unique pieces of social media content across Instagram and TikTok, generating more than 3 million views from sports fans across Canada. The initiative positioned CFL players as creators, offering brands like DAZN, Purolator, and SuperBox a unique way to connect with audiences through authentic, player-driven storytelling. At the centre of this year’s content were Stavros Katsantonis and Brandon Barlow who produced “This is what the future of fan engagement looks like,” said Adrian Capobianco, CEO of BILI Social. “CFLPA Insider combines the excitement of live sports with the power of social media, delivering real-time content that captivates fans and opens new revenue streams for players and brands alike.” CFLPA Insider is a testament to the entrepreneurial spirit shared between BILI and the CFLPA,” said Adrian Capobianco, Co-Founder and CEO of BILI Social. “From concept to execution, our teams developed a program that not only connected fans to the Grey Cup in real time but also created a blueprint for future engagement opportunities.” A New Playbook for Branded Content CFLPA Insider is more than a social media campaign – it’s a scalable revenue-driving media property designed to offer brands unprecedented access to engaged sports fans in real time, empower players to become content creators, extending their personal brands beyond the field. This sets the stage for a high-impact annual program, building on this year’s success and adding with more players, brands and engagement in the future. “Supporting our players on and off the field is our mission,” said Peter Dyakowski, Interim Executive Director of CFLPA. “This partnership with BILI Social not only achieves that but also creates a bold, innovative platform for brands to tap into the passion, depth, excitement and authenticity of our CFL Players. Stavros Katsantonis, the main content creator in the program added, “I love how this helped showcase the depth of players like me beyond the field. Many of us are interested in media, are active in our communities, have awesome families and fans that support us and this content helps showcase that. The opportunity to integrate the great brands into the content was amazing. What a blast.” Real-Time Engagement at the Grey Cup From Grey Cup Festival activities to the championship game, CFLPA Insider delivered behind-the-scenes content and exclusive player perspectives, creating a powerful connection between fans and the game With a unique blend of real-time storytelling, player authenticity, and a passionate fanbase, CFLPA Insider offers partner brands a fresh, engaging way to amplify their reach. The program’s success has paved the way for even greater opportunities next season, with plans to expand the roster of players, content output, and brand partnerships. The success of CFLPA Insider signals a bright future for this social media-driven property. Plans are already underway to expand the program for the next season, ensuring even greater engagement with sports fans across Canada. Media Inquiries: Wendy Bairos Communications Lead, BILI Social wendy@becauseiloveit.com Brendan Heisler CFLPA Office b.heisler@cflpa.com About the CFLPA: The Canadian Football League Players’ Association (CFLPA) is the union for professional football players in the Canadian Football League (CFL). Since 1965, the Association has worked to establish fair and reasonable working conditions while protecting the rights of all CFL players. In addition to negotiating and enforcing the terms of the Collective Bargaining Agreement (CBA), the CFLPA provides a variety of member services, builds corporate and community partnerships, and works diligently for the betterment of its membership. For the latest news regarding the CFLPA, please visit www.cflpa.com or follow us on social media @CFLPA. About BecauseILoveIt.com (BILI): BecauseILoveIt.com (BILI) is a leading social commerce platform that empowers individuals to monetize their social media content and become influencers and creators. By connecting creators with brands and enabling them to create personalized online stores, BILI helps creators maximize their earning potential while leveraging their social media presence.
For Immediate Release
BILI Expands Partnership with CFL Players’ Association, Now Including CFLPA Academy
[Toronto, Canada. September 26, 2024] – BecauseILoveIt.com (BILI) today announces the expansion of its game-changing partnership with the Canadian Football League Players’ Association (CFLPA) to include the CFLPA Academy. The CFLPA Academy provides support to CFLPA members and their families to succeed in life both during and after their football careers. The Academy offers resources and programs in education, wellness, and employment. This move nearly triples BILI’s professional football creator community, adding 3,400 former players and their partners to its platform. Building on the success of the original partnership, which empowers CFL players to monetize their social media presence, the inclusion of the CFLPA Academy now gives players even greater opportunities to connect with fans, promote brands, and build financial equity—all while preparing for life beyond the football field. “This move triples our pro football community of creators and strengthens our position as a leader in social commerce.,” said Adrian Capobianco, Co-Founder and CEO of BILI. “By integrating the CFLPA Academy, we’re not just expanding our reach—we’re empowering a new wave of athletes to turn their influence into lasting financial success. This addition of this partnership now offers our brand partners seamless access to nearly 15,000 amateur and pro athletes across North America.” “The CFLPA Academy is dedicated to setting up our players for success after football,” added Peter Dyakowski, Interim Executive Director of the CFLPA. “Partnering with BILI enhances our mission by giving our players the tools to grow their personal brands and create new income streams.” With this strategic expansion, BILI reinforces its position as a leader in social commerce, offering brands unparalleled access to a powerful network of athletes who are ready to drive brand engagement and revenue. ### Media Inquiries Contact: Wendy Bairos, Communications Lead, BILI wendy@becauseiloveit.com Brendan Heisler, CFLPA Office b.heisler@cflpa.com About the CFLPA: The Canadian Football League Players’ Association (CFLPA) is the union for professional football players in the Canadian Football League (CFL). Since 1965, the Association has worked to establish fair and reasonable working conditions while protecting the rights of all CFL players. In addition to negotiating and enforcing the terms of the Collective Bargaining Agreement (CBA), the CFLPA provides a variety of member services, builds corporate and community partnerships, and works diligently for the betterment of its membership. For the latest news regarding the CFLPA, please visit www.cflpa.com or follow us on social media @CFLPA. About BecauseILoveIt.com (BILI): BecauseILoveIt.com (BILI) is a leading social commerce platform that empowers individuals to monetize their social media content. BILI connects creators with brands, enabling them to create personalized online stores and maximize their earning potential by leveraging their social media presence. Through BILI Boost, the platform also facilitates dynamic collaborations between creators and brands, allowing influencers to craft unique branded content and earn compensation for their creativity. BILI’s innovative approach ensures that creators can turn their passion into profit, while brands benefit from authentic, impactful partnerships.
For Immediate Release
BILI Social Advances Social Commerce with Distinguished Advisory Board and Innovative Strategies
[Toronto, January 25, 2024] – BILI Social (Because I Love it), a trailblazer in the social commerce arena, proudly announces the establishment of its influential Advisory Board. This strategic move signals BILI Social's commitment to revolutionizing the interaction between influencers, brands, and shoppers. The board, diverse in expertise, aligns with BILI's mission to enhance social commerce efficiency and effectiveness. Revolutionizing Social Commerce At the core of BILI Social's mission is a commitment to enabling social media influencers and creators to authentically share and sell products they love. The company's innovative, performance-based model connects influencers directly with brands, bypassing traditional retail constraints. This platform-agnostic approach empowers influencers with personal mini-commerce stores, tapping into an audience of over 200 million. Strategic Advisory Board to Guide Growth Under the leadership of co-founders Adrian Capobianco and Howard He, BILI Social's Advisory Board is a powerhouse of diverse and distinguished members: 1. Wendy Bairos: A communications expert with a 20-year tenure, in the tech sector including at Google. 2. Amy Corman: A seasoned expert with 20 years of experience in omnichannel marketing, advertising, and media, including a successful tenure as a former Walmart retail media executive. 3. Neil Follett: Advertising Agency Executive with over 20 years in digital advertising, digital innovation, and the pharmaceutical and financial sectors. 4. Zunjia Ke: A tech leader with over two decades of experience in major financial institutions. 5. Steve Mast: Executive with a 25-year track record in digital innovation, marketing, and insights expertise, with extensive start-up and scale-up experience. 6. Henoc Muamba: NFL and CFL football player and league MVP with a significant voice in sports media and business. 7. Seema Shah: An accomplished senior media, advertising, and e-commerce executive, with notable experience at Amazon. 8. Shailesh Shukla: A seasoned leader in the global consumer packaged goods sector, holding positions in North America, Europe, and Asia. The Advisory Board will play a pivotal role in guiding BILI through critical areas of business development. This includes refining the company's dual revenue models, BILI Base and BILI Boost, expanding brand partnerships, growing creator engagements, driving investment strategies, and supporting global expansion plans, particularly in the U.S. market. Co-founder and CEO Adrian Capobianco expressed enthusiasm about the board's formation, stating, "With the collective expertise and industry knowledge of our Advisory Board, BILI Social is uniquely positioned to redefine the social commerce landscape. Their guidance will be invaluable as we continue to grow and innovate in this dynamic sector." Strategic Growth and Future Outlook BILI Social's strategic initiatives have spurred rapid growth, expanding its influencer network to approximately 20,000. The focus on authenticity and AI-driven content creation has markedly boosted engagement and effectiveness. Recent investment funding will further propel growth, product innovation, and influencer network expansion. About BILI Social BILI Social (Because I Love It) is a North American social commerce platform designed specifically to connect influencers and brands and transform the influencer marketing experience. BILI Social is a platform to help influencers connect and manage new revenue streams from brands looking to connect with key target audiences. BILI raised a round from seed investors and is headquartered in Toronto. To learn more, visit BILI at [www.BecauseILoveIt.com](http://www.becauseiloveit.com/). For more information, contact: Wendy Bairos Media Consultant wendy@becauseiloveit.com 416-831-9820
For Immediate Release
Unlocking Earning Potential: CFL Players’ Association Partners with BILI for Unique Earning
Opportunities off the Field
The Instagram Stories Podcast: Start Making Money using BILI
BILI's Explosive Growth: 10x Brands, 5x Products by Serving the Creator Economy
BILI: Revolutionizing Influencer Marketing with Platform-Agnostic Approach
BILI and generative AI: how technology is driving the conversation for influencers, brands and social commerce
How BILI is Helping Influencers Monetize Their Social Media Efforts
Click here to check out a D!$RUPT Magazine article highlighting BILI's Influencer Monetization Model
Revolutionizing Your Sales Channel: BILI Connects Brands and Influencers for Risk-Free Sales Opportunities
For Immediate Release
Influencer commerce platform Because I Love It (BILI) raises close to $1 Million in seed funding to fuel growth and innovation
BILI’s Performance based model and influencer centric approach stands out. Toronto – March 2023 – Today, influencer commerce platform Because I Love It, aka BILI, designed to help influencers and creators discover and sell the products they love, to the fans that love them, has raised $1 Million in seed plus bridge financing. Already, BILI has grown its influencer database to approximately 10,000 influencers that reaches 200-300 million people on any given day. Building on this momentum, BILI will use the financing to accelerate sales growth, build on their creator community while continuing to invest in new product innovation. “BILI sits at the unique intersection of Social Commerce and we are scaling how brands and influencers sell together,” says Adrian Capobianco, CEO. “Globally, Social Commerce will be a $1.25 Trillion industry in 2023 and in North American the growth is the fastest ever. This additional investment in the midst of tough capital markets is a great show of support for our model and we appreciate the confidence of our investors and partners to help us to continue to grow,” says Capobianco. The Social Commerce industry has exploded in Asian markets and we similar trends developing in the US and Canada and Europe. BILI has recently developed partnerships with pro-athletes, top musicians, celebrities, and models working to help them monetize their social media efforts. BILI makes influencer marketing and the social commerce transactions between brands and influencers more frictionless. Brands have an opportunity to discover and connect with the influencers that give them access to engaged target audiences. Influencers can leverage BILI’s eco-system to build new revenue streams with direct access to brand partners willing to share profits through fair commission on products sold. BILI’s stands out from peers based on the following: 1. Performance Based Model •Brands pay, and influencers gain, based on sales. (Think Google pay per click). There are no fixed costs to act as a barrier to entry. 2. Influencer Centric •BILI puts the influencer front and center with their own mini commerce store. BILI never sells direct to consumers, always respecting the influencers relationship with their fans. 3. Platform Agnostic •BILI is not beholden to one sales platform (Amazon, Shopify, etc). BILI works across any social media platform that exists today (Tik Tok, Instagram, Pinterest, Facebook, Twitter, YouTube, Reddit, etc) - and any of tomorrow (Metaverse, etc) The additional investments will enable BILI to continue to grow their network, expand their sales team, grow the influencer database and to enhance the platform with a seamless experience to connect influencers and brands. About BILI BILI is a North American social commerce platform designed specifically to connect influencers and brands and transform the influencer marketing experience. BILI is a platform to help influencers connect and manage new revenue streams from brands looking to connect with key target audiences. BILI, a Plus and Co company www.plusand.co), raised a round from angel investors. The company is headquartered in Toronto. To learn more, visit BILI at www.BecauseILoveIt.com.` Media: Name: Wendy Bairos Email: wendy@becauseiloveit.com
For Immediate Release
BILI (Because I Love It) Welcomes Pro Football Player Henoc Muamba to Advisory Board
[Toronto, Canada. Feb 20, 2023] – BILI Inc., a leading social commerce platform designed to help influencers and creators share and sell products they love, is pleased to announce the addition of pro football player Henoc Muamba to their advisory board. In this role, Muamba will work closely with the company's leadership team on strategic initiatives such as those related to the sports industry and athletes' use of social media to drive new revenue opportunities. As a seasoned athlete and a respected member of the sports community, Muamba brings a wealth of knowledge and expertise to the table. He has played for the NFL and CFL and has received numerous accolades throughout his career, including being named a CFL All-Star and a CFLPA All-Star. In 2022 as the Toronto Argo’s won the Grey Cup, he was named the game's most valuable player (MVP) and Grey Cup Most Valuable Canadian; the 2nd player in history to ever earn both awards. "We are honored to have Henoc join our advisory board," said BILI co-founder Adrian Capobianco. "His experience and insights will be invaluable to our team as we continue to build our business and develop partnerships designed to help scale our social commerce offering. In addition to being accomplished on the field Henoc is accomplished off the field as a speaker, presenter and sought after by the media on a variety of topics such as leadership, and a winning mindset." In his new role, Muamba will help BILI develop and execute strategic initiatives that benefit athletes, such as developing social media campaigns and brand partnerships. He will also help the company expand its network of sports celebrity industry professionals. "I am excited to join the BILI advisory board and work with this dynamic team," said Muamba. "I believe that social media is a powerful tool for athletes, and I look forward to helping them leverage the BILI platform to help athletes achieve their goals and generate new income streams." With Muamba's addition to the advisory board, BILI is poised for continued growth and success. The company is committed to helping every social media influencer become a retailer, and Muamba's involvement will only strengthen this mission. About BILI BILI is a North American social commerce platform designed specifically to connect influencers and brands and transform the influencer marketing experience. BILI is a platform to help influencers connect and manage new revenue streams from brands looking to connect with key target audiences. BILI, a Plus and Co company www.plusand.co), raised a round from angel investors. The company is headquartered in Toronto. To learn more, visit BILI at www.BecauseILoveIt.com.` Media: Name: Wendy Bairos Email: wendy@becauseiloveit.com
BILI a Leading Marketplace Is Enabling Influencers, Brands and Online Shoppers
to Connect More Effectively Through Its Robust Platform
The creator economy is growing as more homegrown creators turn content into cash
Click here to check out a Financial Post article featuring BILI's CEO Adrian Capobianco
BILI Co-founder Adrian connected with the Financial Post: The creator economy is growing as more homegrown creators turn content into cash.
According to Adrian, "The creator economy is not just an economy in the dollars and cents aspect. It really is a very robust ecosystem for creators, for influencers and for brands. Interest from brands is growing rapidly and interest from creators continues to scale.”
For Immediate Release
BILI secures +$600,000 Seed Round To Transform the Social Commerce Industry for Influencers
Toronto-based tech startup aims to become the essential network for brands and influencers Toronto - Thursday June 2 – Today, influencer commerce platform Because I Love It, aka BILI, designed to help influencers and creators discover and sell the products they love, to the fans that love them, has raised over $600,000 in seed financing. Already, BILI has grown its influencer database to over 10,000. Building on this momentum, BILI will use the financing to accelerate growth while continuing to invest in new product innovation. “BILI sits at a unique intersection of social commerce and we want to scale how brands and influencers sell together,” says Adrian Capobianco, CEO. “Brands are seeing an average of 6:1 return on investment with Influencer Marketing and we want to give more brands an opportunity to discover and partner with influencers to grow their business.” The Social Commerce industry is expected to grow to $80 billion by 2025 in the U.S. alone, with 72% of people using social media platforms to research brands and 97% of Gen Z consumers using social media as their top source of shopping inspiration. (Source: influencer marketing factory). While celebrity influencers' with 1M+ followers only represent 1% of the total influencer market, there is great opportunity with the thousands – even millions – of Nano, Micro and Macro influencers (5,000-500,000+ fans) that have the trust and attention of their audiences. BILI makes influencer marketing and the social commerce transactions between brands and influencers genuinely frictionless. Brands have an opportunity to discover and connect with the influencers that give them access to engaged target audiences; and influencers can leverage BILI’s eco-system to build new revenue streams with direct access to brand partners willing to share profits through fair commission on products sold. The initial seed investments will enable BILI to continue to grow their network and to refine the platform with a seamless experience to connect influencers and brands. BILI’s current set of tools and services includes: •Insights: BILI Shares insights on trending topics, hot selling products and ways to be relevant and topical for Influencer fans •Expertise: Data and analytics dashboard built with blockchain technology •Paid: Brands and influencers get paid on everything that sells on the platform •Performance based: There are no fixed costs •“BILI Bounce”: Incentives that motivate social shoppers to share deals. •Influencer Network: Influencers build their teams to get bonus earnings •Multi-platform: Share across any social media or communications platform Over the next few months BILI’s teams are refining the platform, solidifying partnerships and growing the influencer database.